Privacy Policy

Effective Date: February 12th, 2025

Welcome to hfbrandsandmarkets.com (the “Website”). At HF Brands and Markets (“Company,” “we,” “us,” or “our”), we are committed to protecting your privacy. This Privacy Policy describes the types of information we collect from you, how we use that information, and the measures we take to protect it. By accessing or using our Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Personal Information

When you use our Website or interact with us, we may collect personal information that you voluntarily provide to us. This may include:

  • Contact Information: name, email address, phone number.
  • Account Information (if applicable): username, password.
  • Billing Information (if applicable): payment details such as credit card number or billing address.

1.2 Non-Personal Information

We may also collect non-personal information automatically when you visit our Website, such as:

  • Log Data: Internet Protocol (IP) address, browser type, operating system, referring URLs, and date/time stamps of Website visits.
  • Usage Data: the pages you visit, how much time you spend on each page, and other usage statistics.
  • Cookies: small files stored on your browser or device to help us recognize you, track usage of our Website, and improve your user experience. See Section 5 for more details.

2. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

  1. Providing and Maintaining Our Services: to ensure the proper functioning of the Website and related services.
  2. Communications: to respond to your inquiries, provide updates, and send marketing or promotional materials (subject to your preferences and consent where required by law).
  3. Improving User Experience: to analyze usage trends, assess the effectiveness of our content, and improve our Website’s design, functionality, and offerings.
  4. Security and Fraud Prevention: to help maintain a safe and secure environment, monitor for suspicious or fraudulent activity, and enforce our Terms of Use.
  5. Legal Compliance: to comply with applicable laws, regulations, and legal obligations.

3. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

  • Service Providers: We may share information with trusted third parties who perform functions on our behalf (e.g., payment processing, website analytics, email delivery). These providers have access only to the personal information necessary to perform their services and are obligated not to disclose or use it for other purposes.
  • Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
  • Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, subject to this Privacy Policy or any subsequent updates.
  • Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, property, safety, or that of our users or others, including to enforce our agreements, policies, and Terms of Use.

4. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. Once the retention period expires, your personal information will be securely deleted or anonymized.

5. Cookies and Tracking Technologies

Our Website uses cookies, beacons, tags, and similar technologies (“cookies”) to collect information about your browsing activities and to distinguish you from other users. This helps us to provide you with a better experience and to improve our Website.

  • Essential Cookies: necessary to provide you with our Website features.
  • Analytics Cookies: help us understand how visitors use our Website (e.g., Google Analytics).
  • Functionality Cookies: remember your preferences and enhance the user experience.

You can set your browser to refuse cookies or alert you when cookies are being used. If you choose to disable cookies, some features of the Website may not function properly.

6. Third-Party Links and Services

Our Website may contain links to third-party websites, plug-ins, or applications. If you click on these links or enable these connections, third parties may collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to review the privacy policies of every website you visit.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Despite our efforts, no website, server, or data transmission is completely secure. We cannot guarantee absolute security, but we strive to protect your information to the best of our ability.

8. Children’s Privacy

Our Website is not intended for children under the age of 13 (or other relevant age, depending on your jurisdiction). We do not knowingly collect personal information from children. If you believe we might have any information from or about a child, please contact us immediately at the email address listed below. We will promptly remove such information.

9. Your Privacy Rights

Depending on the laws of your jurisdiction, you may have certain rights concerning your personal information. These may include the right to:

  • Access and obtain a copy of your personal data.
  • Correct or update your personal data.
  • Request the deletion of your personal data.
  • Object to the processing of your personal data.
  • Withdraw consent (where processing is based on consent).

To exercise any of these rights, please contact us using the information provided in Section 11. We will respond to your request in accordance with applicable data protection laws.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be effective upon posting of the revised Privacy Policy. We will notify you about material changes by updating the “Effective Date” at the top of this Policy. We encourage you to review this Policy periodically to stay informed about our privacy practices.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

HF Brands and Markets
Email: hello@hfbranded.com
Website: hfbrandsandmarkets.com

By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree, please discontinue using our Website.