HF Markets NYC — Frequently Asked Questions
Your guide to dining, events, and catering at HF Brands & Markets.
1. What is HF Markets, and where are your food halls located?
HF Markets (also known as HF Brands & Markets) is a group of four premier
food halls in Midtown Manhattan, NYC. Each location features multiple eateries
and bars—over 40 vendors across:
• Vanderbilt Market: 230 Park Avenue (45th & Vanderbilt)
• Lexington Market: 570 Lexington Avenue
• 6½ Avenue Market: 152 West 52nd Street
• Urban Hawker: 135 West 50th Street
All offer diverse cuisines, convenient access to subway lines, and proximity
to major NYC attractions.
2. How do I get to HF Markets using public transportation?
All HF Markets food halls are near major subway lines:
• Vanderbilt & Lexington: Grand Central–42nd Street (4, 5, 6, 7, S)
• 6½ Avenue Market & Urban Hawker: Times Square–42nd Street (1, 2, 3, 7, N, Q, R, W, S)
and Rockefeller Center (B, D, F, M).
We recommend public transit or walking to avoid Midtown traffic.
3. Is there parking available?
HF Markets does not offer on-site parking, but you’ll find public parking garages and some street parking options nearby. Check local apps, signage, or nearby garages for availability and rates.
4. Are your food halls close to popular NYC attractions like Bryant Park, Times Square, and Rockefeller Center?
Yes. Our Midtown locations were chosen to be near major landmarks. Vanderbilt Market and Lexington Market are close to Grand Central Terminal and Bryant Park, while 6½ Avenue Market and Urban Hawker are just a short walk from Times Square and Rockefeller Center.
5. Are the food halls wheelchair accessible?
Absolutely. All HF Markets venues feature ADA-compliant entrances, accessible restrooms, and spacious walkways. Staff can assist with elevator access or carrying trays if needed.
6. What are the opening hours for each HF Markets location?
Hours vary by location:
• Vanderbilt Market: Mon–Fri 7 AM–9 PM, Weekends 10 AM–7 PM
• Lexington Market & 6½ Avenue Market: Mon–Fri 7 AM–9 PM (closed weekends)
• Urban Hawker: Mon–Sat 10 AM–10 PM, Sun 10 AM–9 PM
Please check our website or Google listings for holiday or special event changes.
7. What types of food and drink can I find at HF Markets?
We offer a wide range of cuisines—gourmet burgers, NYC-style pizza, tacos, sushi, Singaporean street fare, ramen, and more. You’ll also find artisanal coffee, craft cocktails, beer, and wine. Over 40 vendors across all locations means there’s something for everyone.
8. Is there table service, or do I order at individual counters?
HF Markets provides both. You can order directly at each vendor’s counter or opt for our optional table service, where you can sit, browse menus, and have items from any vendor brought right to your table.
9. Which locations stay open late for dining?
All four HF Markets (Urban Hawker, Vanderbilt, Lexington, and 6½ Avenue) have vendors operating beyond standard dinner hours. Check each location’s schedule online if you’re planning a late visit.
10. Do you offer free Wi-Fi?
Yes. Complimentary high-speed Wi-Fi is available—most notably at Vanderbilt Market—making it ideal for remote work, quick meetings, or simply browsing online.
11. Are children welcome at HF Markets?
Definitely. Our food halls are family-friendly environments with plenty of seating and kid-friendly menu options (pizza, burgers, ice cream). Some locations may offer high chairs upon request.
12. Is there a happy hour?
Yes. Each HF Markets venue hosts a happy hour (often from 4–7 PM on weekdays), featuring discounts on craft beer, wine, and cocktails. Follow our social media channels or inquire onsite for details.
13. Do I need a dress code to visit HF Markets?
No strict dress code is required. Casual attire is perfectly fine, though you’re welcome to dress up if you’re celebrating a special occasion or heading to a Broadway show afterward.
14. Can I host a private event or birthday party at HF Markets?
Absolutely. We host corporate events, birthday parties, rehearsal dinners, and more. Our Midtown venues offer private and semi-private spaces, flexible catering options, and bar services. Contact eventsandcatering@hfbranded.com or visit our Events Page to get started.
15. Why choose HF Markets for a birthday venue instead of a typical restaurant?
HF Markets offers a fun, flexible alternative, allowing guests to pick from multiple cuisines in one spot. We also have event spaces that can be customized for groups large or small—right in prime Midtown locations.
16. What birthday and event packages do you offer?
We can handle everything from cocktail receptions with passed appetizers to full dinner experiences, including custom cakes, themed décor, and entertainment. Our events team works with you to create a memorable celebration.
17. How far in advance should I book an event space?
We suggest 1–3 months for larger gatherings, especially during peak seasons. Smaller events (10–30 guests) might be arranged within a few weeks, subject to availability. If you have a last-minute inquiry, reach out anyway—we’ll do our best to help.
18. Do you offer catering services in Manhattan?
Yes. HF Markets provides both drop-off and full-service catering throughout Manhattan. We can curate menus from our diverse vendors—perfect for corporate lunches, office meetings, parties, and special events.
19. What about dietary restrictions (vegetarian, vegan, gluten-free, halal)?
Many of our vendors have vegetarian, vegan, gluten-free, or halal-friendly offerings. For large events, let us know your needs at least a week in advance so we can prepare accordingly.
20. Do you provide staff, equipment, or décor for events?
Yes. We can supply servers, bartenders, setup equipment, and even help with décor or connect you with trusted vendors for floral arrangements, themed decorations, and more.
21. What forms of payment do you accept for events and catering?
We accept major credit cards, corporate checks (with prior approval), ACH transfers, and mobile wallet payments. Returning corporate clients can arrange billing terms if necessary.
22. Can I bring outside food or a specialty cake?
Typically, outside food and drinks aren’t allowed to support our onsite vendors. Exceptions (like a wedding or specialty birthday cake) may be granted with prior approval. Contact us to discuss.
23. Do you offer gift cards or a loyalty program?
Yes. We have digital gift cards that can be redeemed at any HF Markets location. We also run a newsletter with vendor spotlights, special promos, and event announcements—sign up on our website.
24. Is photography or videography allowed?
Personal photos and videos are welcome. For professional shoots or brand activations, please reach out in advance so we can coordinate logistics and any necessary approvals.
25. Are pets allowed in the food halls?
For health and safety reasons, pets are not permitted indoors, except for service animals. Some locations offer outdoor seating where leashed pets may be allowed, subject to local regulations.
26. Are the food halls climate-controlled all year?
Yes. Our indoor spaces are heated in winter and air-conditioned in summer, ensuring a comfortable dining experience year-round.
27. What nearby attractions or activities can I combine with a visit to HF Markets?
We’re close to many iconic Midtown sites, like Times Square, Rockefeller Center, Broadway theaters, Grand Central Terminal, Bryant Park, and the SUMMIT One Vanderbilt Observation Deck—perfect for a full day out.
28. What COVID-19 safety measures are in place?
We follow local health guidelines, maintain enhanced cleaning protocols, ensure proper ventilation, and monitor staff health. Please check our website for the latest guidelines or changes.
29. Do I need to make reservations for casual dining?
Typically, no. HF Markets offers communal seating on a first-come, first-served basis. However, groups of 8 or more can book through Resy or contact us to secure seating during peak hours.
30. How do I contact customer service or the events team?
For general inquiries, email hello@hfbranded.com. For event or catering questions, email eventsandcatering@hfbranded.com or call +1-678-995-5422. We look forward to assisting you!